Product conceptualisation/optimisation is the result of bringing to life a new approach to solve the customer's requirements/problems that benefit both the customer and the sponsoring organisation. New product innovation is where the source of growth and prosperity is.
 

Through a complete process of bringing a new/optimised product to market, PEL helps customers in developing winning innovative product concepts scientifically and systematically. This would involve two parallel paths:

• Idea generation, product design and detail engineering and

• Market research and marketing analysis.

PEL’s proven approach helps organisations solve nagging problems and invent new or optimised products cost-effectively and in an efficient way that they had never thought possible; thereby enabling them to become more competitive in the market.